Founded in 1908 Proraso have been setting the trends in the shaving world for three generations. The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on trusted and natural ingredients, are enriched and improved. The packaging is refreshed and new product lines are added that win over new admirers. But the underlying principle remains: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.